Phillips Stoneworks
Spring Branch, TX · Video Ad Scripts · v1

Andrew's Video Ad Scripts

15 short clips, recorded on your phone. You read the lines below, one at a time. We cut them together into 60 different ads and let homeowners from San Antonio to the Hill Country tell us which one they like. Two messages lead this: a plain first-person intro, and an honest starting price with the reason behind it.

📱 9:16 Vertical 🎙️ Talking Head ⏱️ 15 clips to record 🧩 60 possible ads
📋 Read this first · 2 minutes

How to record this (you've got this)

You don't need to be a videographer or memorize anything. Every numbered line in this doc is its own short, separate clip — just work down the list and record them one at a time on your phone. Follow the four rules below and you'll nail it. When in doubt, do 2–3 takes and we'll pick the best.

🔊 Audio Most important

  • This matters more than how the video looks. Bad audio is the #1 thing that kills a clip — clear audio is the #1 thing that saves it.
  • Record somewhere quiet. No fans, AC, TV, traffic, or wind. Big empty rooms echo — a normal furnished room sounds better.
  • Get the mic close. Best: a cheap clip-on lav mic (~$20) or your wired earbuds with the built-in mic. No mic? Keep the phone about an arm's length away, not across the room.
  • Test before you commit. Record 10 seconds, play it back, make sure your voice is crisp — then record the rest.

📱 Shoot vertical

  • Hold the phone upright (portrait), never sideways. If it's filmed horizontal we can't use it for Reels/Stories/TikTok.
  • Frame yourself from mid-chest up, eyes in the upper third, a little space above your head.
  • Keep it steady. Prop the phone against something or have someone hold it — no shaky, walking-and-talking handheld.

💡 Lighting

  • Light on your face, not behind you. Face the window or the sun — never stand with a bright window/sky behind you (that turns you into a shadow).
  • Outdoors: open shade or early-morning / late-afternoon light is gold. Avoid harsh midday sun that makes you squint and casts hard shadows.
  • Indoors: face a window, add a lamp if it's dim. Even, natural light beats a dark "cinematic" look every time.

🎬 Record modular (this is what makes it easy)

  • One line = one clip. Don't try to perform the whole ad in a single take. Say one numbered line, stop, record the next. We assemble them afterward.
  • Stay consistent the whole session — same shirt, same spot, same framing — so any clip snaps together with any other. This is the secret to the 60-ad system.
  • Mess up? No problem. Just re-record that one line. Give us 2–3 takes of each and we'll grab the best one.
  • Talk to one person — imagine a neighbor across the fence, not "a camera." Real and natural beats polished. Pauses are totally fine.
  • Suggested order: read Opener 1 + Meat A + CTA 1 back to back once to feel the flow, then record top to bottom: Openers → Meat → CTAs.
What this is really about. You said it on the intake: people pick you for "communication, reliable, quality, experience, fast turn around time," and the only thing they push back on is the cost. So that's the whole ad. A guy who grew up in his parents' stone shop, now running his own family company, telling a homeowner what countertops cost, why, and how it goes when they call. No pitch voice. Talk to one person.

✅ Check these before you record

We filled these in from your intake. They're our best guess, and they're your call.

🎣 The Openers (3 intro takes · 2 starting-at · 5 scroll-stoppers)

≤30 words each, about 10 seconds · record all 10

Openers 1 to 3 are the same intro line with three place-name takes, so we can run the right one to each area. Openers 4 and 5 lead with the price. Openers 6 to 10 each name something the homeowner is already thinking, in their words, before you say a word about yourself. Every opener works in front of every meat, so read them word for word and don't add a sentence after. The meat picks it up from there.

1
Intro · San Antonio · 25 words · about 9 seconds
"Hi, I'm Andrew Phillips. I own a family owned countertop shop here in San Antonio. Granite, quartz, quartzite, kitchens and baths, we do it all."
2
Intro · Boerne + Bulverde · 26 words · about 9 seconds
"Hi, I'm Andrew Phillips. I own a family owned countertop shop here in Boerne and Bulverde. Granite, quartz, quartzite, kitchens and baths, we do it all."
3
Intro · New Braunfels + Canyon Lake · 28 words · about 10 seconds
"Hi, I'm Andrew Phillips. I own a family owned countertop shop here in New Braunfels and Canyon Lake. Granite, quartz, quartzite, kitchens and baths, we do it all."
4
Starting At · the "Sure" opener · 30 words · about 11 seconds
"Eight thousand dollars for kitchen countertops? Sure. It's the size of your kitchen and the stone you pick. A whole house can be twenty-five or more. Here's the honest version."
5
Starting At · the three-thousand-dollar quote · 29 words · about 10 seconds
"If somebody quoted you three thousand dollars for a whole kitchen, stone included, be careful. There's a reason two countertop quotes for the same kitchen can be miles apart."
6
The stone in the dumpster · 26 words · about 9 seconds
"Part of what you pay for on a new kitchen countertop is stone that ends up in the dumpster. Almost nobody asks how much. You should."
7
The contractor who won't call back · 28 words · about 10 seconds
"The hardest part of a countertop job shouldn't be getting the guy to call you back. If a contractor has left you hanging, you're not the only one."
8
Ask about the inside of the waterfall · 29 words · about 10 seconds
"Thinking about a waterfall edge? Ask your countertop guy one thing. What does the inside of the leg look like? That's where you find out who sweats the details."
9
Hosting the holidays · 28 words · about 10 seconds
"Hosting family this holiday season and tired of apologizing for those old countertops? Now's the time to get a number. This is our busiest stretch of the year."
10
The kitchen you keep saving pictures of · 25 words · about 9 seconds
"That kitchen you keep saving pictures of. The stone, the big island, the waterfall edge. Let's make this the year you're actually standing in it."

🥩 The Meat

≤110 words each, about 45 seconds · record all 3

Meat A is how it goes when they call. Meat B is the starting-at message: you're not a big company, so they're not paying for one, and you waste less stone. Meat C is who they're hiring. Know the beats and tell them like you'd tell a neighbor. Word-for-word isn't required here, but don't add beats. The count is what keeps the ad under 90 seconds.

A
The Intro (how it goes when you call us) · 103 words · about 43 seconds
"Big or small project. I love what I do. Meeting new people and turning their kitchen into a place they actually want to spend time is my favorite part of the job. No pushy sales pitch. You reach out, we set up a visit that works with your schedule, and we show up on time. We measure, talk through the stone and the look you're after, and get you an estimate as fast as we can. We explain our prices, so you understand exactly what you're getting for that number. Beautiful countertops, quality stone, at a fair price. Done right the first time."
B
Starting At (we're not a big company) · 100 words · about 42 seconds
"Big or small project. Here's how countertop pricing works. The size of your kitchen and the stone you pick set most of the number. The rest is the company you hire. We are not a big company. We don't have twenty offices, fifty trucks, or a hundred billboards. We're a family owned shop. We measure digitally, cut on our own CNC saw, and hunt down bigger slabs, so less of your stone ends up as scrap. Less waste and less overhead for us, a better price for you. Same quality stone. We charge what it costs to do it right."
C
Who you're actually hiring (family owned) · 91 words · about 38 seconds
"Big or small project. Here's who you're actually hiring. I grew up in my parents' family owned stone countertop business. I started working there at thirteen, and I've been in this trade twenty-seven years. In 2024 my family opened our own shop here. I'm the one who comes out to measure. On one kitchen in Spring Branch, the other quote was over twenty thousand. We found bigger slabs, cut the waste, saved them over six thousand dollars, and had it in within a week. We do what we say we'll do."

📣 Calls To Action

≤34 words each, about 12 seconds · record both
1
Direct · 31 words · about 11 seconds
"If you've been thinking about new countertops, I'd love to meet you. Tap Learn More below, answer a couple quick questions, and pick a time that works for you. Let's talk."
2
Soft / honest number · 33 words · about 12 seconds
"No pressure, no games. We'll come out, measure your kitchen, and give you a straight number for free. Worst case, you know what it actually costs. Tap Learn More below and let's talk."

🧩 How It Comes Together

10 Hooks×3 Bodies×2 CTAs=60 Ads
  • Shoot order: all hooks back-to-back (same wardrobe/spot), then bodies, then CTAs.
  • Consistency: identical wardrobe/setting so any hook edits onto any body.
  • Delivery: talk to one person, not a camera. Authentic beats polished.
  • Naming: PHILLIPS_H03 · PHILLIPS_M01 · PHILLIPS_CTA01 → PHILLIPS_FIN_H03-M01-CTA01
  • Runtime: every line has been counted. Say it at your normal pace and it fits. You do not need to rush. You need to not add.
  • Don't drop the last line. "Let's talk" is the whole point of the CTA. It's the first thing people cut when they're trying to keep a clip short. Keep it.

📝 Ad Copy (Post Text)

the post text that runs with your videos
Intro (runs with Openers 1 to 3)
Primary: Hi, I'm Andrew Phillips.

I'm a local countertop installer here in the greater San Antonio area and the Hill Country.

From granite to quartz and quartzite, we do it all.

Big or small project.

I love what I do. Meeting new people while being able to transform their kitchens into a space they actually want to spend time in is definitely my favorite part of the job.

No pushy sales pitch involved.

Customers reach out to us.

We schedule a consultation that works best for their schedule.

We show up on time.

Do a quick and thorough assessment of your space and vision. And then try to get you an estimate as soon as possible, if not on the spot.

It's a simple process that our previous customers have enjoyed.

We explain our prices thoroughly, so you understand the value and quality you are getting at that price point.

We aim to give you beautiful countertops with the highest quality materials at a fair price.

We are available to our customers for any of their questions or concerns and are here to make sure the project gets done in a timely manner.

We do things the right way the first time.

Click on "Learn more" below to get a FREE countertop estimate. I look forward to meeting you!

Thanks,
Andrew Phillips
Owner of Phillips Stoneworks

P.S. Phillips Stoneworks is a family company. I grew up cutting stone in my parents' shop, and now my wife Rachael and I run our own. You'll deal with us, start to finish, never a call center.
Headline: Get a *Truly Fair Price* for Your Dream Countertops!
Description: ⭐️⭐️⭐️⭐️⭐️ Rated, Phillips Stoneworks
Button: Learn More
Starting At (runs with Openers 4 and 5)
Primary: $8,000 for kitchen countertops?

Sure, it has to do with the size of your kitchen and the stone you pick....

Some are less, and a whole house can be 25k or even more.

But our countertops are more affordable than most of our competitors.

Here's why:

I'm Andrew Phillips and I own Phillips Stoneworks, a family owned countertop shop.

We are not a BIG company.

We don't have 20 offices, 50 trucks and 100 billboards.

We run our business like a lean mean machine.

We measure digitally, cut on our own CNC saw, and hunt down bigger slabs so less of your stone ends up as scrap.

Less waste and less overhead for us.

Better prices to you.

All of this while still using the same high quality stone the bigger shops use.

(Not to mention I've been in the stone business for 27 YEARS, starting in my parents' shop when I was 13)

Interested in the kitchen you've been picturing?

Click "Learn More" below and let's talk.

—Andrew

P.S.

40 five-star reviews on Google. Family owned and operated.

Kitchens, baths and outdoor kitchens across San Antonio, Boerne, New Braunfels, Bulverde and the Hill Country.

Click "Learn More" below and let's talk.
Headline: $8,000 for Kitchen Countertops?
Description: 27 Years in Stone · Family Owned
Button: Learn More